South Korea’s premier laser manufacturer is recreating its brand image to coincide with the completion of their new facility in Korea.
Starting on Aug. 1st 2014, the name of Han-Kwang will be changed to HK Laser & Systems. A new logo will also accompany the change. This change is not just about creating a new name or logo, but to change the general image of the company.
With the success of expanding to different markets all over the world, and the imminent completion of the plant #2 this November, HK Laser & Systems hopes to breathe new life to their brand. The new logo will especially help the North American market because of its simple but sharp features. Customers will no longer have to struggle with pronouncing the name of the company.
HK Laser & Systems was founded 25 years ago based in South Korea and has produced more than 2000 quality laser machines. The company will continue to expand in North America. The rebranding of the company name is just the beginning of their aggressive business plan to provide customers with quality machines and excellent service.